Star Media Group has launched StarBiz Premium, a subscription-based collaboration between StarBiz with The Wall Street Journal and The Business Times, Singapore earlier this week.
StarBiz is the business beat on The Star Online, which furnishes readers with in-depth coverage of market news, currency updates, corporate developments, and economic statistics. News updates and developments related to specific stocks, which were previously reserved for the print edition of The Star, are now available on The Star Online.
The product, StarBiz Premium, is the first of its kind in Malaysia that allows readers access to news from two other reputable media outlets – the Wall Street Journal and The Business Times, Singapore. It aims to keep its readers abreast of global capital markets, offering readers a single price for access to local, regional and international news from these three media groups, according to Star Media Group.
The new collaboration will feature exclusive stories produced by StarBiz’s team of editors and writers. Subscribers to the premium package will also be able to access The Wall Street Journal and The Business Times, Singapore giving them a more international and regional perspective of business and economic news.
There will also be a line-up of columnists comprising fund managers, industry experts, and economists who will pen their thoughts and dole out their expertise on current developments. Professor Edmund Terence Gomez, banker Datuk Seri Nazir Razak and aviation veteran Tan Sri Bashir Ahmad are among the local columnists writing exclusively for StarBiz Premium.
StarBiz online stories currently garner an average of more than 1.4 million unique visitors and 5.8 million page views per month, the Star Media Group's spokesperson told A+M.
Group managing director and chief executive officer of Star Media Group, Datuk Seri Wong Chun Wai (pictured, right) commented, “We believe this is the future of business news. StarBiz Premium is the first of its kind in our region, and we are very excited to have joined forces with these two major players in their field. Both are highly geared towards not just premium, but quality content. I believe StarBiz Premium will grow exponentially to be a great digital business.”
"The Star is one of Malaysia's leading English-language news outlets.By partnering with one of the country's most prestigious media brands, we will now be able to deliver world class business, economic and political content to a whole new Malaysian audience. I look forward to seeing the partnership grow and mature as we move forward together," Jonathan Wright, global managing director, Dow Jones and The Wall Street Journal added.
A spokesperson from Singapore Press Holdings said, “We welcome the opportunity to introduce The Star Online’s readers to high-quality content in The Business Times and look forward to a fruitful collaboration.”
StarBiz Premium will be available on The Star Online and accessible only on a subscription basis. Interested parties can choose from several subscription packages, starting from only RM10 per month. However, the content its readers currently enjoy on StarBiz will continue to be free.
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