Omnicom Advertising Asia unveils regional leadership team

Omnicom Advertising Asia (OA Asia) has assembled a new regional leadership team as it looks to accelerate growth and help brands stay culturally relevant in an increasingly fragmented landscape.

The team brings together senior leaders across creativity, innovation, strategy, intelligence, business development and marketing, with a remit to translate cultural and technological shifts into business opportunities for clients.

Reporting to president Sean Donovan, the regional team includes Peter Khoury (pictured third right) as chief creative officer, Melissa Daniels (pictured second right) as chief innovation officer, and Emmanuel Sabbagh (pictured third left) as chief strategy officer. All three will take on expanded regional responsibilities alongside their existing leadership roles at TBWA Singapore.

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They are joined by Andreas Krasser (pictured far left), who expands his remit to chief client partner while continuing as CEO of OA Hong Kong, and Ellie Brocklehurst (pictured second left), who steps into the role of chief growth and marketing officer for OA Asia after serving as chief marketing officer, Asia at TBWA.

The regional team also includes S. Subramanyeswar (pictured far right), who was recently appointed chief knowledge officer alongside his role as chief strategy officer of OA India, following the close of Omnicom’s acquisition of Interpublic Group.

Working closely with leadership teams across TBWA, McCann and BBDO, the group aims to help brands cut through complexity and deliver creative solutions that balance short-term performance with long-term brand building.

The structure is supported by OMNI, Omnicom’s AI-driven marketing intelligence platform, which combines data with cultural insights drawn from across its agency network to better understand consumer behaviour.

According to the company, the new regional setup is designed to offer a more integrated view of the market, strengthening collaboration across media, production and PR capabilities within the broader Omnicom network.

“Asia is one of the most complex regions for marketers, but the opportunity here is immense. We’ve built a team that simplifies the landscape, combining top talent with an Asia first, future focused mindset, and unprecedented access to resources," said Donovan. 

"It’s a plug and play model that responds to client needs, working in close collaboration with agencies and markets across the region. More than expertise, it’s about giving clients the perspective, ambition and access to think beyond the next campaign," added Donovan.

This comes as Omnicom continues to reshape its regional operations following its acquisition of Interpublic Group earlier this year. In Hong Kong, the network refreshed its agency portfolio and leadership lineup, including plans to relaunch BBDO as its second creative agency brand alongside TBWA, following the global retirement of the DDB brand.

Against this backdrop of network-wide transformation, TBWA Singapore recently launched its Innovation Lab, the first Centre of Excellence within the network’s Asia Pacific operations, with support from the Singapore Economic Development Board. The lab is positioned as a regional proving ground for AI-led brand innovation, aimed at helping companies build scalable experiences and new growth models.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate. 

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