Standard Chart to hub its global social media business out of Hong Kong

Standard Chartered Bank has tapped Ogilvy & Mather Hong Kong to operate its social media business in some 17 markets across the globe.

While the bank and the agency was unable to comment on the news, it is understood that Standard Chartered is looking to bring some continuity to how it executes a social strategy across paid and earned media and its content marketing.

The win sees Ogilvy & Mather Hong Kong take charge of key strategic hubs in Asia from Hong Kong to India, Singapore, Indonesia, Malaysia, Philippines and China.

Other markets under its remit will include UAE, Pakistan, Taiwan, Korea, Kenya, Nigeria, Bahrain, Thailand, Vietnam and Bangladesh.

The move is not expected to change how the bank works with other agencies, including TBWA which manages creative work for the Standard Chartered brand.

Earlier this year Standard Chartered appointed Sanjeeb Chaudhuri to the newly created role of group head of brand and chief marketing officer to oversee all brand and marketing teams across the group, and take overall responsibility for developing a singular, cohesive brand strategy.

His appointment followed Standard Chartered’s move to restructure and integrate its wholesale and consumer banking businesses.

Chaudhuri will also lead the bank’s brand recognition efforts across digital and mobile channels. He will also play a key role in helping to deepen the understanding of its current brand proposition, “Here for Good”.