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Standard Chartered sentimental approach to mobile

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Standard Chartered Bank Hong Kong has launched a TVC to raise awareness on its mobile banking platform “Breeze Banking”.Created by TBWA\Hong Kong, the campaign highlights how Breeze Banking can bridge relationships by tapping into the emotional connection of a mother and daughter long-distance relationship story.“Customers are looking for banking solutions that are user-friendly and truly sensitive to their fast pace of life,” Esmond Mok, CMO of consumer banking at Standard Chartered Hong Kong, said.“Our digital offerings are designed to be a thoughtful partner for our customers, helping to make all their banking needs easier to manage, wherever they go.”Joanne Lao, managing director of TBWA\Hong Kong, said this spot demonstrates how Standard Chartered puts people at the heart of what it does, using technology to create services based on understanding people’s lives.http://www.youtube.com/watch?v=VAI9EGIs-0Y&feature=youtu.beCampaign: Standard Chartered Bank Breeze BankingAgency: TBWA\ Hong KongClient: Standard Chartered Bank Hong KongGroup creative director: Esther WongAssociate creative director: Annie Loo, Louis FungArt director: So SoExecutive producer: Norah ShumDigital designer: Aiden LamDigital producer: Kirsten ZengClient services director: Florence KongAccount director: Michelle HongAccount manager: Victor TangAccount executive: Janus Lau

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