For its 10th Anniversary, St. Andrew's Autism Centre, a non-profit organisation, has partnered with Grey Group Singapore’s philanthropic arm, Grey for Good, to educate people about autism.
The partnership was launched this April to coincide with World Autism Awareness in Singapore, which is a collaborative autism advocacy effort among five partners including St. Andrew’s Autism Centre. St. Andrew’s Autism Centre hopes to improve the public’s understanding and awareness of autism.
Ali Shabaz, chief creative officer of Grey Group Singapore, said, “Increasing awareness for autism by providing education, training and care for parents, helps families to equip themselves with knowledge and skills. Working together with St. Andrew's Autism Centre, we hope to increase awareness about autism in the community.”
Michelle Pang, manager, corporate communications, St. Andrew’s Autism Centre explained that because a person with autism looks much like everyone else, it can make it difficult for families with children with autism to share with others their daily challenges. She added that this can also make it difficult for young parents to recognise the early signs of autism and seek help.
"We believe that with greater understanding, we can all learn to express greater acceptance of persons with autism and their families, and so take steps towards a more inclusive society,” said Pang.
Meanwhile Grey for Good has also recently launched several other campaigns to raise awareness on social issues. Earlier it tied up with Indian real estate and hospitality group K Raheja Corpto create a campaign to keep rural villages lighted. The agency also launched a campaign that replaces the Indian bindi with iodine patch in order to combat health deficiencies of women in rural India.