Spritzer leverages Anna Jobling and roadshows to drive silica wellness message

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Spritzer Malaysia is encouraging consumers to “discover the secret to your best you” with its latest SILIQA campaign, spotlighting the benefits of silica-rich hydration for overall wellness, skin, and joint health.

The campaign, fronted by Spritzer brand ambassador Anna Jobling, reinforces the brand’s commitment to mindful hydration and supporting Malaysians’ confidence, vitality, and everyday wellness, it said in a statement.

According to the brand, silicon dioxide, or silica, is naturally present in Spritzer Natural Mineral Water and plays a key role in boosting collagen production, which contributes to better skin elasticity, smoother joints, and stronger overall health. Shiao Chan, Spritzer’s head of marketing said: “Currently, most consumers instinctively reach for familiar or conveniently displayed water brands without considering their functional benefits."

"SILIQA seeks to reframe this thinking, especially how hydration, a simple and basic part of our everyday lives, is one of the most powerful and important steps to overall wellness and becoming 'Your best you'," she added.

Don't miss: Anna Jobling stars in Spritzer Malaysia’s new micro-drama push

Central to the campaign is a new brand film, "Discover the secret to your best you", starring Anna Jobling. The video showcases the natural benefits of silica-rich hydration, highlighting enhanced skin glow, improved flexibility, and increased vitality.

Filmed on the set of a pickleball court, Jobling picks up a Spritzer SILIQA for a sip, and to explain its benefits, a camera crew cuts her short, as they deliberate a more suitable to portray its positive effects. In turn, the actress shares a suggestion, and the video switches to a visual representation of silica's benefits. The film is available on Spritzer’s official YouTube and Instagram pages.

The integrated campaign spans multiple touchpoints, including TV, digital out-of-home (DOOH) locations, and online platforms. Spritzer will also take its message directly to consumers through a nationwide interactive SILIQA LED Glass Truck roadshow running from 28 October to 10 December 2025. The truck will kick off at Lot 10 Premier Terrace in Kuala Lumpur from 31 October to 2 November before touring Klang Valley, Penang, Johor, and Melaka.

The roadshow features immersive experiences such as a silica-themed ball pit and a board game designed for all ages, encouraging attendees to learn about the health benefits of silica while engaging with the brand. Visitors can share their experiences on social media for a chance to win exclusive prizes.

Adding a collectible element to the campaign, Spritzer is offering a limited-edition set of four SILIQA squad plushies, each representing one of silica’s natural benefits: skin glow, joint flexibility, bone strength, and healthy hair. Fans can redeem a plushie with a minimum RM15 purchase of Spritzer Natural Mineral Water between 24 October and 21 December 2025 at selected pickleball courts in Klang Valley while stocks last.

The latest "Your best you" campaign builds on Spritzer Malaysia's past micro-drama campaign starring Jobling. The two-part series, airing in September and November 2025, explores emotionally relatable stories that intertwine real-life dilemmas with personal growth, all while embedding the brand’s values of wellness, healthy lifestyles, and community.

The mini-drama series includes "Bukan salahku" ("It's not my fault"), which tackles betrayal and self-worth within a family context, and "Apa harga diriku?" ("What's my worth?"), a story about navigating fame, materialism, and self-discovery. Amid the drama, Spritzer Sparkling appears in every scene, serving as a tension reliever, a healthier alternative to sugary drinks, and a subtle symbol of self-care.

Accelerate your brand’s growth with AI-first strategies, emerging tech and data-driven experiences. Join the industry's leading marketers at Digital Marketing Asia 2025 Malaysia on 30 October to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.

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