Anna Jobling stars in Spritzer Malaysia’s new micro-drama push

Spritzer Malaysia has unveiled a fresh approach to connecting with consumers, launching its first-ever mini-drama series starring its newest brand ambassador, acclaimed actress Anna Jobling.

The two-part series, airing in September and November 2025, explores emotionally relatable stories that intertwine real-life dilemmas with personal growth, all while embedding the brand’s values of wellness, healthy lifestyles, and community.

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Shiao Chan, head of marketing at Spritzer, explained that the dramas aim to resonate across generations. “Beyond providing engaging storylines and entertainment, these dramas are works of art that subtly embed Spritzer Sparkling’s values of healthy lifestyles, wellness and community,” she said.

“Through the characters, their emotions, and visual storytelling, we hope to convey familial values and the virtues of self-care, whilst encouraging Malaysians to shift toward healthier habits and beverage choices," added Chan.

According to the bottled water brand, Anna Jobling brings authenticity and grace to the campaign, embodying Spritzer’s clean, natural brand philosophy. "Her authenticity and grace make her a fitting face for both Spritzer Natural Mineral Water and Spritzer Sparkling, products that reflect purity, wellness, and refreshment."

The mini-drama series includes "Bukan salahku" ("It's not my fault"), which tackles betrayal and self-worth within a family context, and "Apa harga diriku?" ("What's my worth?"), a story about navigating fame, materialism, and self-discovery. 

The first part of the series, "Bukan salahku", already live with three episodes, follows Anna, played by Anna Jobling, as she navigates accusations of having an affair with her sister’s husband. Each episode is packed with twists and turns, keeping audiences guessing who is truly at fault. Amid the drama, Spritzer Sparkling appears in every scene, serving as a tension reliever, a healthier alternative to sugary drinks, and a subtle symbol of self-care.

The series will be available across Spritzer’s web platforms, Instagram, and TikTok, highlighting the brand’s commitment to relatable storytelling that sparks conversation around self-care and lifestyle choices. Spritzer’s foray into storytelling through short-form dramas represents a new chapter in its creative engagement strategy, blending entertainment with purposeful advocacy for wellness.

Spritzer's micro-drama push comes on the back of "Air love cuti-cuti: Jom healing!", a flagship content piece featuring a six-episode original web series titled "Jom healing!", which aired on Viu.

Featuring local influencers, the show highlights lesser-known but breathtaking domestic destinations from misty hills in Sungai Lembing to heritage towns, firefly kayaking tours, island hopping adventures and traditional craft workshops.

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