SPRING ramps up marketing capabilities for local SMEs

To ramp up marketing capabilities for local SMEs, SPRING Singapore is announcing several new Collaborative Industry Projects (CIPs).

It will collaborate with private firms Dodoca Information Technology (Dodoca) and Digital Influence Lab (DIL) to launch two new projects aimed at helping local SMEs enhance their sales, marketing and customer engagement capabilities.

Titled “Dodoca Integrated Mobile Marketing & Productivity Solution” (DIMMPS), the project will provide over 150 companies with an integrated IT solution. It will also provide technical training to enable them to harness the growing Online-to-Offline (O2O) mobile marketing trend.

At the core of this initiative is the WeChat mobile application.

Following in the success of several Chinese e-commerce players, SPRING is pushing for participating SMEs to market through an official WeChat merchant account and online store. WeChat was developed by Chinese internet company Tencent and has been used by many small and large businesses, particularly in China, for various eCommerce and mobile marketing applications.

DIMMPS will also enhance SMEs’ marketing capabilities for better customer engagement using an in-built customer relationship management (CRM) system as well as automated customer engagement and marketing features. This will also enhance SMEs’ marketing capabilities for better customer engagement.

Complementing the DIMMPS project is the “Digital Marketing Solution” CIP led by DIL. Under this project, DIL will help at least 50 SMEs build in-house digital marketing capabilities through tools such as social media marketing.

DIL will also provide consultancy and training services based on a proprietary four-step digital marketing methodology. This was created to help SMEs identify their ideal market position and the most appropriate digital channels to market their products and services.

Chew Mok Lee, assistant chief executive of SPRING Singapore said, “It is increasingly important for SMEs to integrate innovation into their business model as global competition intensifies.”

“SPRING will continue to explore collaborative opportunities with industry partners, across the public and private sectors, to support our SMEs in their business transformation journey,” Chew added.

Enhancing SME Access to Technology Innovation

To further encourage SMEs to focus on innovation-led growth, three new CIPs are designed to help SME adopt Radio Frequency and Identification (RFID) and image recognition technologies. The three CIPs are a result of a collaboration between SPRING and A*STAR, and are targeted at SMEs across a variety of industries including Advertising, Retail, Tourism, Manufacturing, Logistics and Education.

The projects will result in the development and mass adoption of three customised solutions:

  • An enhanced Knorex AriseTM augmented reality platform which will help SMEs in the advertising and eCommerce sectors improve customer engagement.
  • A Smart Management Tracking System (SMTS) that is capable of fully-automated item tracking for more efficient inventory management as well as employee and asset tracking.
  • An enhanced Pocket-Trips application that will enable SMEs to develop more interactive geospatial applications with analytics and gamification functions