Music streaming service Spotify has partnered with SEA digital media representative Better Sdn Bhd to open the music service’s advertising platform to local brands in Malaysia.
Since launching in Malaysia in April 2013, Spotify has been connecting with music fans in the market by providing free access to more than 24 million international and local songs that are available across all devices. Spotify’s catalogue has been positively received by Malaysians aged 15-34 who have been spending an average of 104 minutes per day on the service, said the company.
Beyond advertising options, many brands globally have leveraged Spotify’s ‘Branded Partnerships’ that provide for deeper engagement with the audience and the creation of customised experiences.
This includes Reebok’s Fitlist which allows users to create personalised playlists for their next workout and the Levi’s partnership that allowed users to select the set-list, cover tracks and supporting acts for an array of gigs at their flagship store in the UK.
Sunita Kaur, Spotify’s director for Asia said: “Spotify connects advertisers with highly engaged, passionate, and socially active consumers while they’re doing the thing they love the most – listening to music. Pairing audio with visual advertising is not only one of the most powerful forms of marketing online, it’s also a unique new addition to the Malaysian advertising market.”