Sportsoho appoints Walter Cheung as marketing consultant

Hong Kong based sports event organiser Sportsoho has appointed Walter Cheung as its external marketing and communications consultant for the 2021 Sports Expo in August.

A renowned sports personality with extensive experience, Cheung is the founder of Walter Cheung Communications and has managed a wide variety of sports programmes. He was the co-founder of the Hang Seng Table Tennis Academy, an ASICS sponsored runner, and a sports columnist. He was a member of the 2020 Festival of Sports Organising Committee, under the Sports Federation & Olympic Committee of Hong Kong, China.

“We are pleased to have Cheung (and his agency) as our consultant to further raise the awareness of the Sports Expo and enhance its standing among sports enthusiasts in Hong Kong. Amid the pandemic, the public should do more exercise to stay healthy and fit," said founder of Sportsoho, Ricky Chan.

The 2021 Sports Expo will be held for the ninth time at the Kowloon Bay International Trade & Exhibition Centre, featuring esports areas, dancing and fun workout areas, agility games, trials and tests, exhibitions, workshops, as well as sales of various sports products.

Since its establishment in 2008, Sportsoho has organised more than 500 large scale events for a wide variety of sports, including running, cycling, triathlons, table tennis, dragon boat races and orienteering. With a membership of 350,000, Sportsoho is also running a multimedia sports platform, ranging from social media to a magazine and a broadcast studio.