Former The New Paper editor Eugene Wee has been appointed head of SPH Magazines with immediate effect. He takes on the position concurrently with his present role as head of media strategy at Singapore Press Holdings.
Wee (pictured), who has been a part of SPH since 1999, is said to be “well positioned” to take on the role at this challenging time, given his career as a journalist, and having held leadership roles such as editor of The New Paper and Sunday Editor of The Straits Times.
Anthony Tan, deputy CEO, SPH said: “SPH Magazines remains a key pillar for the group and we are happy to place it in Eugene’s good hands. Under his stewardship, he will continue our digital first, audience first strategy to propel and expand the magazine business.”
The move comes shortly after SPH veteran Geoff Tan stepped down from his role at the media company where Tan last helmed the role of head, content marketing and was put in place to grow the Sweet operations. Tan also spent a large part of his time as managing director of SPH Magazines’ luxury business.
Tan was one of SPH’s first content creators and has been helping SPH Magazine’s with the creation of a lot more of its branded content. Prior to overseeing the Sweet unit, he was with SPH Magazines as its managing director, luxury and custom publishing where he was in charge of the luxury titles The Peak and ICON, with extensions coming under The Peak Selections Gourmet & Travel, The Peak Selections Timepieces, ICON Moments, and ICON Weddings. He also oversaw SPH Magazines’ portfolio of custom publications. The titles include SilverKris, the travel magazine of Singapore Airlines.
In Tan's place, SPH appointed former Mediacorp’s CNA editor Phin Wong as its new head of content marketing. He will be responsible for driving the media group’s monetisation strategy in the growing area of sponsored content. Wong will lead SPH’s content marketing unit Sweet, tasked with sharpening its focus on delivering client-focused solutions that can be deployed with ease across formats that flow into SPH titles, audience segments and platforms. Wong reports directly to SPH chief commercial officer Ignatius Low.