SPH Magazines has handed Eileen Chia the new role of head, product and partnerships â€“ Womenâ€™s Network, with immediate effect. She will lead the strategic development of the Womenâ€™s Network products and bespoke partnerships, and continue to drive integrated growth proposition.
Chia’s role bridges editorial, tech and sales teams, building digital products, facilitating collaboration between business units and shaping integrated campaign proposals across web, mobile, social and print media. She was head of digital and integrated solutions before this new role.
With immediate effect, editor-in-chief of Harperâ€™s BAZAAR Singapore Kenneth GohÂ is focusing on the Singapore market as Harperâ€™s BAZAAR Singapore intensifies its 360 multiplatform and network strategies.Â This includes driving the titleâ€™s growing digital thrust. According to SPH, the brand engages an audience size of over 200,000 on a monthly basis across its platforms while its Facebook and Instagram pages saw growth of 26% and 36% respectively, said the company.
To make time for this vital work, Goh has relinquished his role as creative director of Harperâ€™s Bazaar Malaysia, a post he has held successfully for 13 years.
â€śGoh has given both Singapore and Malaysia a strong fashion direction for more than a decade,â€ť said Caroline Ngui, group editor-in-chief of SPH Magazines. â€śWe now need him to focus on engaging the growing audiences across all platforms of print, digital and event channels, of Harperâ€™s BAZAAR Singapore.â€ť
Goh said: â€śWhile I loved every moment with the great team in Malaysia, this is a new challenge that I relish. I believe we can bring enormous numbers of new followers to our fashion, beauty and lifestyle coverage. The Harperâ€™s BAZAAR brand lives and breathes fashion, and we can do this on every platform, from print to digital, video to TV. With the support of my colleagues at Singaporeâ€™s top fashion brands, itâ€™s going to be a very exciting year!â€ť
SPH Magazines Womenâ€™s Network titles have a combined average monthly reach of over 2.2 million which has grown over 200% in total digital reach over the past five years.