SPH and Samsung to work on joint marketing initiatives

Singapore Press Holdings (SPH) and Samsung Electronics Singapore (Samsung) has entered a  strategic partnership to work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung’s customers.

In the area of sales, marketing and outreach, SPH will support Samsung using its integrated multi-platform media solutions and data analytics capabilities to enable better access to and engagement with customers.

Both SPH and Samsung will also explore joint marketing initiatives through cross-selling each other’s products to their respective customer bases. Additionally, the two companies plan to collaborate on corporate social responsibility projects.  The partnership extends to non-media businesses where SPH and Samsung can work together on opportunities arising from SPH’s properties and events businesses.    This is for a two year period.

“We are excited to spark new breakthroughs in consumer engagement when Samsung’s technological leadership meets SPH’s expertise in content creation,” said Lee Jui Siang, president of Samsung said.

“Under this strategic partnership, we hope to embrace the evolving digital front of news and content consumption by forging a closer relationship with SPH through various initiatives that benefit both Samsung’s customers and SPH’s audiences.”

The two companies agreed to pre-load suitable SPH digital media products onto Samsung devices such as mobile phones, tablets and Smart TVs. Samsung users will also enjoy trial subscriptions to SPH media products, while SPH plans to adopt Samsung’s integrated payment gateway Samsung Pay on its B2B and B2C platforms. New technologies such as virtual technology will also be explored under the partnership to engage the millennial generation.

Ng Yat Chung, CEO of SPH said: “We are delighted to bring together the strengths of Samsung and SPH to create and distribute engaging content for all our customers. Our partnership with Samsung aims to push the digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today’s inter-connected world.”