McCann Hong Kong has renamed to McCann & Spencer, giving its creative boss Spencer Wong the title of CEO and creative chairman.
In a press release the agency said renaming the agency was testament to his loyalty.
Wong joined McCann Hong Kong in early 2006 as executive creative director for Greater China and was later promoted to managing director of Hong Kong.
With TH Peng’s departure in 2012, Wong took on the CEO and chief creative officer role for McCann Hong Kong.
"As CEO and Chief Creative Officer since 2007, Wong has demonstrated a passion for excellence on behalf of his Clients and he is today recognised as one of the top creative leaders globally," Charles Cadell, president at McCann Worldgroup Asia Pacific, said.
“With many client loyalties remaining with the people rather than just the agencies, making the change to McCann & Spencer gives confidence to prospects and existing clients that we will place the best of Hong Kong’s talent on their business.”