Four days after its release, animated movie Upin & Ipin: Keris Siamang Tunggal, illegal recordings of the film were circulated online.
According to chief executive officer of the National Film Development Corporation (FINAS) Ahmad Idham Nadzri, the film’s producer had “complained” that some audiences acted on a visual recording for over four minutes using a mobile phone and uploaded it on social sites. To tackle the issue of digital piracy, Nadzri said that Finas formed a special team to curb such activity and had managed to “pull out” the recording from continuing to circulate. In this regard, he also called on the cinema and cinema management to constantly monitor activities by increasing the level of oversight in the show hall.
“If the exhibitor had no capacity to do so, they could have worked with Finas to find the appropriate mechanism,” Nadzri said. Since his appointment in two weeks ago, Nadzri has been on the move to eradicate the recording and illegally uploading of videos.
“If the users themselves see the activity in the cinema, do not be afraid to continue reporting them to cinema management for further action. I take this seriously to help local producers who are facing such issues,” he said.
The Les’ Copaque creation of Upin & Ipin: Keris Siamang Tunggal aired on theaters in Malaysia since 21 March and will be screened throughout Indonesia, Taiwan, China and Japan in the coming days. Last October, Astro Malaysia Holdings tied up with animation company Les’ Copaque Production for content sharing, distribution and marketing of animation content produced by Les’ Copaque. The partnership aims to combine the expertise and media assets of both companies to strengthen the local and regional animation industry.