Spark Foundry consolidates investment, media and tech under new leadership

Spark Foundry Australia is consolidating its investment, digital and technology disciplines under a single cross-channel media function, with Rachida Murray appointed chief digital and media officer to lead the integration.

The restructure brings together the agency’s activation, data and technology teams as part of a unified model designed to simplify delivery and drive stronger commercial outcomes for clients.

Murray, previously chief digital and technology officer, will oversee the new structure, connecting Spark Foundry’s offline and digital specialists into one future-fit media capability.

As part of the leadership changes, Sue-Ellen Osborn has been promoted to chief investment officer, leading the agency’s investment strategy and media partnerships. Osborn moves up from her role as national head of investment and will report to Murray.

Murray said the changes are designed to streamline how Spark Foundry delivers media and performance outcomes.

“Together, we’ll build one connected activation team that delivers simpler, sharper and more impactful media for our clients, while setting our people up to thrive in an omnichannel future,” she said.

CEO Matthew Turl said the appointments reflect the agency’s continued evolution. “Sue-Ellen combines deep experience with a progressive view on her craft, while Rachida’s expanded remit sits at the intersection of innovation, leadership and growth," Turl said. 

"The new structure ensures our people, partners and platforms work seamlessly together to deliver strong business results for clients."

The promotions follow the departure of Lucie Jansen, who led Spark Foundry’s investment proposition for seven years.