Oath Hong Kong and Hong Kong Economic Times’ SKY POST blitzed the competition at the annual Spark Awards for Media Excellence in Hong Kong and earned accolades as the overall winners of the Media Owner of the Year and the Media Brand of the Year for 2018, respectively.
Oath’s victory breaks up a four-year winning streak for New Media Group – a highly impressive feat in Hong Kong’s highly competitive media landscape.
The media giant won 18 trophies, and Oath walked away with – 11 golds, 4 silvers and 3 bronzes, taking home the title Media Owner of the Year. Categories that they won in include Best Acquisition Strategy, Best Engagement Strategy, Best Entertainment Platform, Best Launch/Relaunch, Best Online Community Platform, Best Function Activation, Best Custom Event, Fast Growth Award, Best Media Campaign – Digital, Best Media Campaign – Integrated, Best Media Campaign – KOL, Best Media Campaign – Mobile, Best Sponsorship Campaign, Best Use of Branded Content and Most Innovative Technology.
Standing out from the crowd and impressing the jury with creative solutions, strategies and campaigns, the categories which struck gold awards for Hong Kong Economic Times’ SKY POST included Best Launch/Relaunch, Best Partnership Strategy, Best Use of Integration, Best Custom Event, Best Media Campaign – KOL, Best Media Campaign – Online Video, Best Media Campaign – Print, Best Use of Branded Content and Best Use of Small Budget for a total of 2 golds, 3 silvers and 5 bronzes.
Check out the full list of winners here.
All entries were carefully evaluated by a panel of senior marketing professionals from leading brands. See the full jury here.