Reckitt partners SPAG to improve hygiene in ASEAN region

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Reckitt has partnered up with SPAG to improve hygiene and sustainability in the ASEAN region. The campaign aims to improve hygiene and sustainability in the ASEAN region.

According to SPAG, the campaign will have a series of activities including stakeholder engagement, opinion leader building, content and design development, and social media and media strategy – by creating transparent communications as such will be paramount for brands, and SPAG stands at the forefront of this shift.

In addition, with a rooted presence in Asian countries of India, Singapore, the Philippines, Malaysia, and Indonesia, it offers a slew of communication-driven solutions including design and conceptualisation, content development, website and SEO development, social media, and media engagement; also specialises in public affairs, public relations and health activism.

The world has seen shifts and consequences of global warming, temperature anomalies and the spread of infectious diseases, specifically Covid-19 and Monkey Pox, which highlight the urgency to strengthen the resilience of global health within these recent times.

“Our positioning in Asia’s communications landscape and our expertise in the healthcare and innovation sectors demonstrate the depth of understanding we have of what consumers and brands are looking for today. Aligned with Reckitt’s mission to build a cleaner and healthier world, we believe that our subject matter expertise and solutions-driven communications will support the cause that they have set out for,” said Aman Gupta, managing partner, and FINN health practice Asia lead.

“Our decision to work with SPAG stems from their acute understanding of consumers’ needs and motivations, and Reckitt’s core vision,” said Sumeet Vohra, president, Southeast Asia, Japan.

SPAG has partnered up with FINN partners and been working closely with D Yellow Elephant, which is a social media firm. It was branded as SPAG Asia, a health-sector communications and marketing firm with offices in Bangalore, Delhi, Indonesia, Malaysia, Mumbai, the Philippines and Singapore.