Former VML CEO Audrey Kuah joins DBS as group marketing and communications head

DBS has appointed Audrey Kuah as its group marketing and communications head, effective 2 January 2026.

In a statement to MARKETING-INTERACTIVE, DBS said that Kuah will strengthen DBS’ bank‑wide marketing approach. She will also advance the bank's "One bank, one brand" ambitions through impactful communications aligned with DBS’ mission and goals.  In her new role, she reports to Derrick Goh, DBS group chief operating officer.

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Kuah is a seasoned leader in marketing and media with over 25 years of experience at global agencies namely J Walter Thompson, Dentsu and WPP covering Asia. She covered financial services that included Citi International Personal Banking, Standard Chartered Bank and OCBC. 

Most recently, she was APAC co-CEO of VML and CEO of Wunderman Thompson APAC, where she drove transformation using data and technology. Prior to that, she held several senior roles at Dentsu International including executive director, media practice, APAC; managing director, Global Data Innovation Centre; client chief officer, SEA; and CEO, Aegis Media Singapore.

Kuah also spent over a decade at GroupM, where she started as director of Mindshare, then served as general manager of Maxus Singapore and director of Asia Pacific for Mediacom, business development and strategic. 

In tandem to her agency experience, Kuah has led OCBC Bank holding the position of group managing director and head of marketing, global consumer financial services.

Her appointment comes as DBS continues to innovate in its marketing, with recent initiatives in Singapore including the “SG60: Transforming businesses for the future” mega livestream from 1 to 3 August 2025. The event spotlighted 60 homegrown brands, including five DBS Foundation grantees, showcasing over 600 products across 60 continuous hours — the longest live-selling stream in Southeast Asia to date, said the bank.

Earlier in July, DBS launched the fourth season of its award-winning web series Sparks, highlighting scams targeting vulnerable groups and the barriers faced by persons with disabilities. Inspired by true stories from DBS clients and employees, the season follows a team of young bankers navigating work and life while tackling urgent societal challenges.

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