South Korea's JTBC invests in iflix to distribute premium content across Asia

JTBC Content Hub, the content distribution arm of South Korean media company JTBC, has become a strategic investor in iflix. Under this alliance, iflix will distribute JTBC's premium content across Asia, setting the stage for further collaborations that may include co-productions in iflix markets.As part of the deal, popular content from JTBC will be featured on iflix for free, including South Korean dramas Welcome to Waikiki 2 and The Wind Blows, as well as variety shows such as Men on a Mission and Chef and My Fridge, just one month following their South Korean broadcasts.On top of premium catch-up TV, JTBC will also contribute an extensive library of popular dramas, including SKY Castle, Cleaning with Passion Now, ID: Gangnam Beauty and Ms. Hammuribi, to iflix which will also be available to all viewers for free.Iflix has seen "exponential growth" in South Korean dramas, which it considers a "key vertical" as it consistently ranks high for user acquisitions and engagement in line with iflix's target market. Meanwhile, JTBC has built its reputation as the source for fresh, youth-centric content from South Korea that boldly embraces new formats.A+M has reached out to iflix for additional information on the strategic investment.Mark Britt, iflix co-founder and group CEO, said: "We are thrilled to welcome JTBC to the iflix family as investors and collaborators in our commitment to providing our viewers the most compelling free content in the region.”JTBC Content Hub's CEO Kyungmoon Jung added that Southeast Asia has always been one of the "most important" regions to JTBC due to its fast-growing economy and attractive demographics."We are very glad that we could partner with iflix through this transaction. Through iflix, we hope more and more SEA people enjoy JTBC’s exciting and trend-leading content," Jung added.