South Beach has appointed Zenith Singapore to handle its media duties. This win is across all of South Beachâ€™s real-estate assets including luxury residences, retail spaces and office buildings.
Zenithâ€™s scope of work includes integrated media planning and buying.
â€śWe are excited to partner with South Beach to help launch this prestigious landmark through digital and other touchpoints to put her on the world stage,â€ť said Helen Lee, managing director Zenith Singapore.
South Beach is a mixed-use development, strategically located on Beach Road bordering Singaporeâ€™s Central Business District. It is a joint venture between City Developments Limited and IOI Properties Group Berhad, it seamlessly blends the four historic buildings on site with two new towers to feature offices, luxury residences, a designer hotel and retail spaces.