[GALLERY] Sony PS4 reaches Philippine shores

It’s now the Philippine’s turn to enjoy Sony’s next-generation gaming console.

Now on its fourth incarnation, the PlayStation 4 (PS4) was warmly welcomed by Filipinos in a stellar on-ground launch held today at the packed Glorietta Activity Center in Makati.

For the next two days, the mall grounds will be home to numerous PS4 demo stations for Filipino gamers to try and ideally close the deal. Sony made it especially hard to resist buying a PS4 by showcasing its much-praised graphics on their latest Bravia LED TVs and gorgeous 4K Ultra HD TVs.

Also launched was the new version of the portable gaming system PlayStation Vita called PSVita 2000 and the new PS Vita TV that allows users to wirelessly stream content across different PlayStation devices.

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A stage was set up for today’s morning launch hosted by seasoned radio jocks Gino Quillamor and Riki Flores, followed by Sony’s celebrity guests by afternoon to play some PS4 games.

Among the stars who will face off in games like Just Dance, Need for Speed and NBA 2K14 are Enchong Dee, Rayver Cruz, Victor Basa, Michele Bumgarner, Kiefer Ravena, Jeron Teng, Arnold Van Opstal and Ray Parks.

Zhorida Lipayon, group head for Sony Philippine’s home entertainment product marketing, clarified with Marketing that they will not have celebrity endorsers for the PlayStation promotion and will instead rely on word of mouth and social media.

Facebook has been a highly effective mouthpiece for the Japanese electronics giant in the Philippines, launching their PS4 pre-order promotion via the social media site and a dedicated microsite last December.

The moves led to over 1,000 units sold and a considerable fan base demanding for more. Lipayon declined to disclose figures on how many PS4 units were shipped in the Philippines for the launch.