Sony Pictures Television names content & marketing VP

Sony Pictures Television (SPT) Networks Asia has appointed Virginia Lim as its vice president, content & marketing.

Lim (pictured) is based in Singapore and reports to Hui Keng Ang, senior vice president and general manager for SPT Networks.

Lim will oversee a consolidated Asian and English content portfolio, which includes general entertainment channels AXN and ONE, as well as Animax, Sony Channel, beTV and GEM Asia. She will be responsible for all programming, including original productions and acquisitions, brand marketing and on-air promotions.

She joined SPT Networks, Asia in 2008 as director of programming for Animax, and became vice president of Asian Content in 2012. In this role, she oversaw the programming, marketing and on air promotions for ONE as well as Animax and Gem. Before joining SPT Networks, Asia, Lim worked with StarHub for over 10 years.

Ang said, “We have streamlined and strengthened our business operations with a consolidated content group, enabling more effective collaboration internally and externally in this competitive market environment. I know that Lim’s innovative vision will lead and drive further growth in SPT Networks’ content business in Asia.”