Sony opens new store in Tsim Sha Tsui

Sony has opened a new store at K11 Musea in Tsim Sha Tsui, offering a wide range of the brand's latest goods such as digital imaging, personal audio, mobile communications, home entertainment, and PlayStation products.

The new store features a new experience zone, "Vlog with Sony", where customers can trial a new vlog camera specially designed for video creators and vloggers to shoot and share on social media. Apart from this, Sony has also included two photo exhibition zones, featuring photos selected from its Facebook pages of Alpha users and Xperia users.

"K11 Musea is an ideal location for the new store as its cultural-retail concept matches perfectly with our business philosophy of Sony Store as we put customer experiences as our first priority,” said Kentaro Matsumoto, division managing director, Hong Kong marketing company, Sony Corporation of Hong Kong.

He added, “We are very pleased to open our third Sony Store at K11 Musea. It provides diversified products for the new generation that will satisfy the needs of customers who pursue quality of life.”

In addition to the new store in Tsim Sha Tsui, currently Sony has two stores in Mong Kok and Causeway Bay.