Sony banks on local comedian

Sony has appointed Zizan Razak (pictured), better known as Zizan Raja Lawak, as its new face in conjunction with the launch of Sony Raya Styla.

The Sony Raya promotion runs from 27 June until 18 August 2013 and includes a nationwide roadshow.

“Zizan has made his mark in the local entertainment scene and is well accepted by both kids and adults in Malaysia. As an entertainer, Zizan has the natural talent to captivate the hearts of the audience and therefore he fits the role as Sony Malaysia’s brand ambassador, where world-class entertainment experience is king,” said Ivy Goh, head of brand activation management, Sony Malaysia.

Zizan was also appointed as worldwide Smurf Ambassador from Malaysia, along with 40 other ambassadors from 28 countries.

The Smurfs 2, a Sony Pictures Studio production, will be released in cinemas on 8 August, together with a local dub of the theatrical release of The Smurfs 2 in Bahasa Malaysia, featuring voices of Zizan as Vanity and also Lisa Surihani, another Sony Malaysia Camera Ambassador, as Smurfette.

Last month, Sony appointed Lisa Surihani as the brand ambassador for Sony’s NEX-3N campaign.

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