Following her appointment as Sulwhasoo's new brand ambassador, renowned hallyu star Song Hye Kyo has made her first appearance with the brand, in a bid to communicate its brand story. Song will make a debut as the brand's muse at Sulwhasoo stores in Korean and abroad, both online and offline from April 2018.
In a video posted by Sulwhasoo Indonesia, Song is seen promoting the brand's First Care Activating Serum product and sharing her journey with the brand and being its new brand muse. Watch it here:
A statement said that Song was chosen for her "versatility as an actress with incredible charm" who will be able to communicate the beauty brand's heritage to customers around the world in an inspiring way. In addition, the brand is set up to spread its message of true aesthetics found in the philosophy of harmony and balance between the traditional and modern, together with Song.
Prior to Sulwhasoo, Song was the face of beauty brand LANEIGE for 10 years. During her time lead actress of "Descendants of the Sun", Song and LANEIGE garnered media attention after makeup worn by the actress during one of the show’s episodes, sold out and became a bestseller in March 2016. Taking over her role as brand ambassador of LANEIGE is South Korean actress Kim Yoo Jung, who will be working with another South Korean actress Lee Sung Kyung in modelling for the beauty brand.
The South Korean actress is most known for popular Korean drama series Descendants of the Sun where she played the female lead. In addition, she has also starred in multiple well-known Korean dramas such That Winter, the Wind Blows and Worlds Within, as well as an ambassador to promote the recent Korea China Trade and Economic Partnership Conference.