Society Hong Kong wins Converse social media account

Social media and digital content agency Society has announced their appointment to the Converse social media business, effective immediately.The appointment follows a competitive pitch process.It also comes after the agency won the content development and community management for Nike last month. (Read more: Nike Hong Kong shifts social media duties from Ogilvy to Society)The Interpublic Group-owned agency is tasked with delivering social media and digital marketing for the Converse lifestyle apparel and footwear brand, as well as taking the brand narrative to celebrate individuality."We are really thrilled about this partnership. Converse is embracing the daring spirit of youth, just like the team here in Society. Our culture is bold and passionate and highly focused on delivering quality work for our clients," said Penny Chow, head of Society Hong Kong.The agency continues to expand its businesses in Hong Kong and across the Asia Pacific region by focusing on digital data-driven content marketing sitting at its core, the press release added.