We Are Social Asia’s regional managing partner Simon Kemp has launched a consultancy Kepios.
The agency specialises in business planning, brand strategy, and team development.
UPDATE: The agency has given a statement, saying that Kepios is a wholly-owned subsidiary of We Are Social.
Nathan McDonald, global managing partner, We Are Social said: "Simon Kemp remains regional managing partner of We Are Social in Singapore, and a key member of our global management team. Kepios is a new offering that sits alongside We Are Social and offers different but complementary services to the agency."
Explaining the new venture, Kemp said that Kepios was aimed at addressing a growing need in the industry: “Marketers today can choose from a wide variety of partners to help them bring the different elements of their brand strategy to life, but when it comes to actually developing that strategy, there are precious few partners who offer objective advice that covers the entire marketing mix. As a result, most marketers are developing standalone strategies for each of the 4Ps, resulting in disjointed approaches that compromise both efficiency and effectiveness.”
A statement from Kemp said that the consultancy has signed on a number of clients, but he could not reveal their names. He also added that the business was not target at attaining scale, but rather, depth for clients. At this point, the consultancy is run solely by Kemp.
Kemp has been with the agency since 2011. He has experience at major agencies such as BBH Asia Pacific, Universal McCann, Starcom MediaVest, amongst other experience.