LOOP taps former Naga DDB Tribal ECD to lead global Porsche accounts

Digital agency LOOP has appointed Vix Chandra as global creative director, tasking him with leading the global Porsche and Porsche Motorsport accounts.

In his new role, Chandra will oversee creative across all markets for both brands, working out of LOOP, which holds the global remit for the accounts.

Chandra reports to Michael John, CEO and founder of LOOP, and will work closely with fellow global creative director Frederik Celliers and strategy director Anwar Alexandru Khisaf as part of the agency’s creative-strategic leadership team.

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The appointment marks Chandra’s return to LOOP, where he previously served as creative strategist and conceptualist from 2019 to 2023. He later joined On as global creative lead, before most recently serving as executive creative director at Naga DDB Tribal, where he played a key role in securing new business wins including U Mobile, Proton and Astro.

Commenting on his appointment, Chandra said his return to LOOP comes at a pivotal moment for both Porsche and Porsche Motorsport, as the brands undergo strategic shifts under new leadership.

He added that having previously worked on repositioning Porsche into a more contemporary expression of modern luxury, he has closely followed how the brand has continued to lean into the culture it helped shape during his time away.

“This return to LOOP and Porsche feels excitingly familiar. With Porsche and Porsche Motorsport both making significant strategic shifts and LOOP being a white room for collaborative creative electricity - it feels like a leap is inevitable for this next chapter," said Chandra. 

Chandra’s appointment comes as Porsche Motorsport enters 2026 with a revised focus, doubling down on global visibility, brand culture, and audience engagement across its factory and customer racing programmes. The carmaker is also investing in talent development, with young drivers and esports competitors serving as brand ambassadors, while new vehicles provide fresh narrative hooks for campaigns.

Last year, Porsche took its motorsport heritage to the streets of Singapore, unveiling the finalised concept for its Porsche Experience Centre (PEC) Singapore through a city-wide “Raceborn” activation during F1 week, created in collaboration with Keko Singapore.

A highlight was the Volkswagen T1 ‘Kombi’ van dressed in classic Porsche Renndienst or “Race service” livery, touring the island with stops at Guoco Midtown, Orchard Road, and Dempsey Hill. The van distributed a limited-edition Raceborn publication, showcasing Porsche’s racing roots, innovations, and the motorsport stories behind its current models.

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