Snake Brand enters the PH market with new distributor AnyMind Group

Thailand-based, the British Dispensary-owned Snake Brand has expanded into the Philippines with the help of its newly appointed distributor AnyMind Group.  

The British Dispensary is one of the oldest family-owned healthcare businesses in Thailand with more than 100 years of history, and was the original manufacturer of Snake Brand. Snake Brand is well-known for its Prickly Heat product line.

Under the partnership, Snake Brand will leverage on part of AnyMind Group’s brand commerce suite of platforms, which includes AnyX for eCommerce management, AnyShop for ecommerce enablement, AnyLogi for logistics management, AnyChat for customer engagement, along with marketing platforms including AnyTag for influencer marketing, AnyDigital for digital marketing and POKKT for mobile advertising.

AnyMind Group will be launching Snake Brand’s Classic Product line, a lineup including cooling powder, soap, shower gel, mist, and wipes. These products are made available through the brand’s direct-to-consumer channel, www.snakebrand.ph, along with eCommerce marketplaces Lazada and Shopee. Both companies are also looking at offline retail distribution through brick-and-mortar stores such as pharmacies, 7-11, Watsons and shopping malls in the Philippines.

Commenting on the partnership, Anurut Vongvanij, CEO, The British Dispensary, said: “We’re excited to finally be available in the Philippines. Similar to Thailand, it is one of the countries that need cooling products the most. Partnering with AnyMind as our official partner, we look forward to how Snake Brand helps filipinos go about their day feeling fresh and cool!”

Siwat Vilassakdanot, Philippines country manager of AnyMind Group, said: “Snake Brand has over a century of history and has taken a forward-thinking mindset to explore new possibilities. We’re equipping them with our technology and expertise for next-gen commerce, in order to usher in a new era of growth for them – one without any borders. Ultimately, we’re looking at empowering even more brands to enter the Philippines and unlock greater potential in the market.”

AnyMind Group told MARKETING-INTERACTIVE this cooperation comes as Snake Brand wanted to officially export to the Philippines as part of their market expansion plan in South East Asia, they enlisted AnyMind Group's help to become their official distributor while providng them with end-to-end e-commerce enablement. The official launch will be supported by initiatives aimed at raising awareness, for example fully utilizing social media channels such as Facebook, Instagram and Tiktok, using paid media through its tool AnyDigital to amplify reach and conversions, pitching PR articles, engaging with Influencers across different social platforms, and exploring marketingplace affiliate programs through Shopee and Lazada. 

Most recently, Snake Brand promoted its cooling powder which uses an eco-friendly recyclable tin this Earth Day. It also encouraged consumers to reduce plastic usage, reuse and recycle products.

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