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SMRT shuts down rumours on SMRT Experience and XCO lead Dawn Low leaving

SMRT has refuted rumours that Dawn Low, SMRT Experience executive vice president and managing director of XCO: The X Collective, and Lee Ling Wee, SMRT Trains CEO, will be leaving the company. In a statement to Marketing, SMRT Corporation chief communications officer Margaret Teo said: “Lee Ling Wee will continue to be chief executive officer, SMRT Trains, and concurrently managing director, SMRT TEL. Dawn Low remains as executive vice president, SMRT Experience.”

The statements comes following a news report by The Straits Times which said Low, who has served under former SMRT Corp chief executive Desmond Kuek and his predecessor, Saw Phaik Hwa, is “expected to leave”. The article added that she helped to build up SMRT’s retail arm, which eventually became “the group’s single biggest income earner”.

XCO is SMRT’s commercial arm selling advertising spaces across integrated out-of-home and online mediums. In her current role, Low oversees commercial development, media and digital, new business, marketing and partnership. She is a also a board member of SMRT Alpha, which manages the commercial space at the Singapore Sports Hub.

According to Low’s LinkedIn profile, she first joined SMRT as the director of corporate marketing and communications in 2004. She held many portfolios as she rose through the ranks, including heading SMRT Taxis’ marketing and partnership in 2008 and leading the company’s branding, strategic marketing, corporate social responsibility, and environmental sustainability strategies.

Meanwhile, the article also said Lee is expected to hand over his duties as SMRT Trains chief executive to Lam Sheau Kai, who is the deputy managing director for the new Thomson-East Coast MRT line. Lam who was the head of marketing and business development at MSI Global, a consultancy arm of the Land Transport Authority, was seconded to SMRT in March in preparation for the new MRT line, added the report.

However, Lee told Marketing in a statement, “The recent media speculation and reporting of my departure from SMRT is not true. I enjoy working with my team and am fully committed to my work at SMRT. I am not leaving.”

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