SMRT has launched the iMOB, or I’m On Board- a platform that integrates advertising, digital and retail businesses. iMOB is SMRT’s interactive space (iSpace) dedicated to e-commerce. With iMOB, the shopping experience at SMRT is now extended online.
iMOB targets commuters on-the-go to grab deals. Meanwhile, it can also be accessed via www.iMOB.sg. Content on the site has also been streamlined into nine major lifestyle categories: Food, fun, tech, fashion, wellness, travel, home, family and shops for easier navigation.
iMOB’s also has a mobile application which will be available in fourth quarter of this year where existing Facebook fans of iMOB will also receive regular alerts for exciting deals.
Dawn Low, managing director of SMRT Investments said: “iMOB leverages SMRT’s strength in transport, retail and advertising to drive business growth. By integrating e-commerce into our portfolio of retail and advertising assets, we are creating more value for business partners and clients, as well as more lifestyle conveniences and services to our consumers.”
Jeslyn Tan, senior general manager, Media & Digital Business added: “SMRT Media’s value proposition to capture, engage, activate is now boosted by iMOB, a vital e-commerce piece of the digital jigsaw. With the combined forces of our digital OOH network and iMOB, we can now provide creative island-wide product exposure, and bring brands right into the hands of our consumers.”
iMOB’s official card partner is Citibank.