marketing interactive

Smartphone e-brand Honor to launch art exhibition in HK

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Smartphone e-brand Honor will launch an exhibition "Artology: Explore Art & Technology with You(th)", alongside an art installation in collaboration with renowned artist Hong Yi (aka “Red”).The exhibition is part of Honor’s latest brand campaign for digital-natives around the world, and it follows a successful global campaign that featured UK-based digital artist Clara Bacou earlier this year.The art installation will be the highlight of the exhibition. Red, renowned for creating art using unconventional materials, will create an exclusive artwork made from approximately 2,000 pieces of recycled glass backs from Honor’s flagship collection. The artwork, titled “Aurora”, exudes an aurora hue due to the layers of nano-scale membranes found within each piece of Honor glass back that reflects and refracts light.“When I first saw the smartphone glass back, I was captivated by the array of hues that bounced off the surface. It reminds me of the aurora borealis phenomenon. Honor has invested heavily into its design and it is the unique quality of this material that allowed us to create this giant chandelier, inspired by the aurora,” said Red.“Both Honor and Red dream differently to create momentous works of art. Red is an award-winning artist who ‘paints without a paintbrush’ and is one of the world’s top art entrepreneurs. She uses her imagination and her unexpected approach to turn everyday materials into masterpieces,” said George Zhao, president of Honor.“While Honor encourages youth to break social norms and carve their own path to success. Therefore, to co-create this installation with Red is another demonstration of Honor’s commitment to empower millennials like her.” The exhibition and installation will debut in H Queen’s, a prestigious architectural icon and art space in  Central on 10 December 2018. It is open to the public for free from 11 December to 23 December 2018.

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