Content360 2023
SmarTone features Sam Lee and his daughter in TVC for Home 5G service

SmarTone features Sam Lee and his daughter in TVC for Home 5G service

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 SmarTone has aired a new TVC to celebrate the launch of its new 5G service and collaboration with foodpanda Hong Kong, featuring actor Sam Lee and her three-year-old daughter and baby influencer Lucy.

The TVC portrays Lucy as an alien to help her father get rid of the landlines in traditional home broadband services as sharing home broadband among multiple devices may slow down internet speed. Lucy also tells the competitive price of SmarTone's latest 5G private broadband service. The video is available on online platforms, such as YouTube, Facebook and Instagram, as well as television channels.

SmarTone said the latest service is based on a survey that examined internet access among Hongkongers. For example, 70% of fixed broadband users believed sharing home broadband among multiple devices could slow down internet speed; and more than half of the respondents said the fixed broadband service can improve.

Meanwhile, over 50% of respondents also experienced inconvenience in fixed broadband installation, such as wiring and scheduling of installation professionals. Lastly, up to 30% of residents living in village houses and close to 20%, standalone building residents did not have sufficient options when it came to choosing a broadband service operator.

“SmarTone Home 5G Broadband has been well received in the market since it launched last year. Under the new normal, SmarTone Home 5G Broadband has resolved customer painpoints and brought plug-and-play private broadband at a very reasonable price," said Josephine Lam, head of marketing and sales at SmarTone.

In response to the demand from customers, SmarTone has rolled out a home internet experience that requires no landlines or installations. Customers only need to connect the power before using the service.

Meanwhile, to offer greater convenience, SmarTone is collaborating with foodpanda Hong Kong to open up a brand new sales channel. Customers can order SmarTone Home 5G Broadband service and the router can be delivered to customers’ doorsteps as fast as 10 minutes.

Lam added, "SmarTone 5G network’s widest coverage in Hong Kong provides options to residents of standalone buildings, village houses, tenement buildings and other accommodations with no broadband coverage, marking the arrival of a new 5G private broadband era that brings lag-free video conferencing and ultra-smooth eLearning to the reality of 5G home broadband.”

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