Content360 2023
marketing interactive

The machines are coming: SmarTone deploys robots for customer service

share on

The artificial intelligence era is here. SmarTone has become the first telecom in Hong Kong to introduce smart robots into retail stores in a bid to enhance its customer experience and bring more fun and interactive experiences to customers in stores.Equipped with intelligence and real-time interaction capabilities, smart robot NAO can perform detailed actions and speak multiple languages such as Cantonese, Chinese and English to interact with customers. It can also introduce the latest services plan offers and recommend smartphone accessories to customers.[gallery link="file" ids="166060,166059,166061"]The telecom debuted the smart robot on Valentine’s day at its apm store. Together with local influencer Lilian Kan, NAO sang, danced and played games with customers as well as delivering sweet words in different languages for love birds.Smart robot Pepper also joined the event.The telecom clarified that incorporating this technology into the brick-and-mortar stores is not intended to replace its staffers.From today until 13 March, customers who wish to meet NAO can visit SmarTone stores at apm, ifc and New Town Plaza. The smart robot will later tour other stores to interact with customers.Josephine Lam, head of marketing and sales at SmarTone said the company looks to enable a fun and interactive experience, and deepen in-store engagement with customers.“Robotics is one of the hottest technologies and we know they will have a significant impact on our lives in the future. We will continue to seek ways to introduce the latest robotics technologies into our business as well as provide opportunities for local enterprises, organisations and individuals to experience the technology. For instance, we will launch robot rental services and organise coding workshops to nurture the younger generation’s interest in robotics,” said Alex Kun, head of products and services at SmarTone.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window