Skyscanner picks PR partner in Singapore to build brand narrative

Travel search platform Skyscanner has appointed Text 100 to strengthen the brand’s footprint in Singapore, following a pitch in June. The partnership will see Text100 work to build a compelling brand narrative through creative and inspiring storytelling that would be amplified across earned and owned channels, including an influencer engagement ambassador programme.Niki Torres, growth PR lead at Skyscanner, said: “Since Skyscanner moved away from the traditional way of operating in silos and restructured into an organisation that’s aligned for growth, it was crucial that we partner with a team that understands the way we work.""We found the perfect partner in Text100. The agency understands technology, the industry, and are comfortable combining storytelling with data-driven insights," she said.Mabel Chiang, managing consultant for Text100 Singapore, said: “We are always looking for inspiring and meaningful work, and Skyscanner is a brand we are very excited to partner with. Technology is transforming the way we travel and Skyscanner is a core enabler of that transformation in its sector. We look forward to embarking on this journey of growth with Skyscanner to drive a stronger brand voice that speaks to all passionate travellers, ultimately raising Skyscanner’s travel game in Singapore.”