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Skyscanner gets witty (once again), hooks on hype around viral saleslady video

With its quick to respond posts, it was no surprise that Skyscanner has jumped on the next big thing and updated its Facebook with a post that said, “You can book whatever you want to book. We guarantee you’ll be HOOKED on our deals – no T-shirt required.”

The post comes on the back of a recent viral video online surrounding a sales lady promoting and demonstrating a top in a hilarious way. The saleslady, from online store Misshopper Boutique, shared a live video of a top designed with holes at the sides. In the video, she suggested that using a “S” hook, umbrella and even meals can be hooked on to the top.

The live video, which aired on Friday, had reached more than a million views in a day. Watch her video here:

This is not the first time, Skyscanner has gotten a little cheeky in its marketing. Most recently, the comparisons website displayed a “travel hack” chart for Singaporeans who look to travel next year around the public holidays. Cheekily highlighted in green are days that travellers can take leave from work/school for their trip.

The post has since garnered over 470 likes, 630 shares and 80 comments at the time of writing, said “Now that you’ve decided to spend your money on a Eurotrip and not a phone, the question is when? Check out when you can rack up 47 holidays by hacking the 11 public holidays in 2019.”

The post also saw netizens being quick to tag friends and family members on its Facebook post while suggesting places of destinations. In turn, Skyscanner responded to those comments with GIFs and linking its “cheapest” offers to places such as Seoul and Bangkok.

Other occasions where the brand got witty include a recent swipe at the exorbitant new iPhone prices. In a Facebook post, Skyscanner listed four flights that will take consumers on an “epic trip” across Germany, London and Iceland which will only cost consumers SG$1,443, cheaper than the new iPhone XS which is currently priced at SG$1,649. It also bantered with Scoot on several occasions, the most recent surrounding Cathay Pacific’s spelling gaffe. This saw the site taking it up a notch by referencing a running joke about Asians.

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