Siti Nurhaliza Tarudin, the Malaysian singer, is planning to sue a trader for misusing her and her husband's photos, to promote sexual stimulant pills online. This comes at a point where Tarudin is looking to enter the Indonesian cosmetics market with the help of her cosmetic brand Simplysiti.
Media reports describe the singer as "shocked" at seeing her pictures being advertised without her permission on social media. According to an article by Malaysia Chronicle, the advertisement claimed that the pills help with infertility supported by an article that said the celebrity used these pills.
She also dismissed the ad as an hoax and issued a statement to the daily where she warned the trader to stop using the couple's pictures to sell the product. Continuing to do so would lead to legal actions.
This, however, is not the first time an image of a public figure has been used without official consent. A similar case took place last year when Malaysian low cost airline AirAsia's CEO Tony Fernandes' image was seen endorsing advertisements on get-rich-quick schemes. The schemes which were put up on social media showed Fernandes revealing his secret of making as much as US$300 (RM1240) per day from home.
Photo courtesy: Siti Nurhaliza Tarudin Official