Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Singtel wraps up media pitch

Singtel wraps up media pitch

share on

Local telco giant Singtel has picked OMD as its media agency. OMD Singapore is the incumbent media agency of record and this marks the agency's second term with Singtel. The telco has been working with OMD as its media agency since 2018.

OMD will now undertake media work duties for Singtel, which includes both the offline and digital remits, confirmed Singtel in a statement to MARKETING-INTERACTIVE. 

Independent marketing management consultancy R3 was engaged to manage the review process which was called in September 2023. A spokesperson from Singtel confirmed that participating agencies were evaluated on their ability to support Singtel with delivering strategic media capabilities, omnichannel media buying and planning. This included a review of agency credentials, past work and track record, commercial rates and a strategic brief presented in the final presentations.

Don't miss: Singtel targets sustainable and accelerated AI adoption with slew of new initiatives 

Sadhan Mishra, CEO, OMD Singapore said, “We are delighted to extend our relationship with one of the nation's marquee brands and honoured to be a partner on this journey with clients who are radically collaborative and dedicated to marketing excellence. Singtel's new brand platform ‘Hello Possibilities’ is an optimistic rallying call for all to see and seize the possibilities that technology brings to our future. OMD is excited to be part of the team that will co-create this next chapter for the Singtel brand.”

Singtel also appointed Leo Burnett as its lead brand agency with additional responsibilities for social media and content marketing following a pitch in September 2021. The pitch was handled by R3 at the time.

Earlier in 2022 Singtel Media, the advertising sales arm of Singtel’s consumer Singapore business also inked a multi-year collaboration deal with Stellar Ace to sell and manage advertising for all its platforms including SMS and Singtel TV. Singtel Media’s TV, mobile and digital assets together with Stellar Ace’s ecosystem was said to provide a complete and unique daily touchpoint proposition for advertisers.

On the creative front,  Singtel recently released a new Chinese New Year festive film that aims to celebrate the ways in which technology can be used to change lives. Titled 'A Date with Spring', the three-minute film tells the story of 'Uncle', who is reminiscing his roller-skating days with his wife and gets inspired to take up the sport again.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles: 
Singtel partners viral elderly skater Uncle Heng for heartwarming CNY film 
Singtel reimagines retail experience with instore TikTok Creator House and CASETiFY 
Singtel inspires youth to pursue their passions in latest short film 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window