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Singtel reimagines retail experience with instore TikTok Creator House and CASETiFY

Singtel reimagines retail experience with instore TikTok Creator House and CASETiFY

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Singtel has partnered with social media platform TikTok to set up a TikTok Creator House in its newly opened flagship store as it aims to cater to millennials and Gen Zs. Located at 313@Somerset the creator house features a professional soundproofed studio replete with 4K HD cameras, wireless microphones and custom-built production servers for users to produce high-quality content.

Don't miss: Choose between two scenarios with this new ad format by TikTok and HPB

A live-streaming booth will also be available for content creators and entrepreneurs to use along with a multipurpose area that can support product launches, keynotes and masterclasses. “We’ve reimagined the store for the younger demographic and growing community of digital natives – who can use the tools, products, and facilities on offer to express themselves creatively,” said Anna Yip, deputy chief executive officer, Singtel Singapore.

“When customers come to our store, it will not be just a shopping trip but an experience – a place where they can connect, collaborate and co-create,” she added.

For those who are just getting started with filming for social media, specially-trained staff will be onsite to assist and teach users how to use certain apps and functions for content creation. The facility is open to the public with booking information on Singtel’s website.

The store also features CASETiFY’s customised piece service along with its latest collection of sustainable and protective phone cases and accessories which include limited-edition designs by Singaporean photographer Andy Yong.

Singtel has been ramping up its efforts to appeal to a younger crowd as it recently released the latest instalment of its iPhone 15 series launch campaign which features a short film that aims to encourage young adults to forge their own paths regardless of the pressures of society.

Titled “Live Your Story”, the film follows a Singaporean boy who turns his artistic and creative passions into a fulfilling career to show Gen Z Singaporeans the possibility of finding an intersection between their interests and work.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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