Singapore Tourism Board launches SG$1 million fund to push for local content

The Singapore Tourism Board (STB) has launched Fast Forward, an SG$1million fund to encourage Singaporean and Singapore-based content creators to create local content for a global audience.

Through this fund, STB is seeking to support films, videos and animations that creatively feature Singapore and bring to life the Passion Made Possible brand or Passion Tribes. Applications will be open from January, 2019, and content creators based in Singapore – such as filmmakers, vloggers, media companies and creative agencies – are eligible to compete.

STB states that submitted proposals need be relevant to destination marketing to a global audience and aligned with its target segments and markets. The Fund will support both original content proposals, as well as proposals that are adaptations of stories retold in a Singaporean context. It will support content that is in the early stages of development or in pre-production.

Terrence Voon, director, digital and content, STB, said: “Singapore has a passionate community of content creators and storytellers who are already producing inspiring content and telling a great Singapore story. As part of our marketing strategy, we want to support home-grown talent and showcase content about our people, spirit and attitude in an authentic way. Through Fast Forward, we hope to turn more of such story ideas and concepts into reality, and bring their work to a global stage.”

Successful recipients of Fast Forward stand to receive up to 50% of qualifying costs (up to SG$300,000 per entry), which includes third party costs for creative development, production, distribution and marketing. Only costs incurred in Singapore will be supported. In addition, successful applicants can look forward to amplification of their content on STB’s touchpoints, such as STB’s websites, social media channels, publications and out-of-home media platforms, both locally and in-market.