Singapore Tourism Board (STB) has appointed local communications consultancy Distilleri as the sole organiser for Grand Prix Season Singapore (GPSS) precinct parties for the second year running.
The appointment will see Distilleri’s brand experience arm, Foray, taking the helm for the second year running, bringing the city to life with a celebration in Singapore that complements the race experience.
Themed ‘Circuit of Festivity’, GPSS 2023 will see 10 days of non-stop race-themed and motorsports celebrations spread across four interconnected locations.
The Orchard precinct party will focus on retail and lifestyle offerings in a festival atmosphere, while Clarke Quay will host day-to-night entertainment. The Kampong Gelam precinct party on the other hand will be the crossroads of tradition and modernity, and Sentosa sits perfectly within reach for all to soak up the sun, sand and sea.
“With Kampong Gelam and Sentosa precinct parties added to our remit, GPSS 2023 will be bigger and bolder as we bring a new level of adrenaline and run into this race season through strategically imagined creative concepts based on a five-point approach of inclusivity, variety, opportunity, sustainability, and hospitality,” said Jin Ooi, the managing director, Distilleri shared.
GPSS 2023 precinct parties will also see many firsts said Calvin Tan, the business development director of Foray. Visitors can look forward to immersive experiences, light installations, music festivals, sports activities, and street markets, to name a few, he said. "We will also be introducing the first ever inter-precinct shuttle so visitors can conveniently and comfortably enjoy the full GPSS experience.”
Last year, the GPSS 2022 precinct parties at Orchard and Clarke Quay, which were organised by Distilleri, featured over 30 partners and received record-breaking visitor numbers over the course of 10 days.
Distilleri managed the planning, design, project management and delivery of GPSS precinct activations, partnership tiering and sourcing for brand partners, venue design, layout planning and dress-up and event impact measurement.
Last year it also had different themes for the respective locations with the theme for the Orchard Road precinct being “Festive Fun”, focusing on F&B, retail, and lifestyle offerings within a festival atmosphere. Clarke Quay precinct’s theme was "Back with Passion” which aimed to revive nightlife and entertainment with F&B, concerts, and themed parties.
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