Singapore Red Cross is looking for a creative and media agency to conceptialise, plan and produce Singapore Red Cross’ interactive marketing communication campaign. Media duties will cut across online and offline, and the appointment will be from September 2021 to December 2022.
The marketing campaign aims to communicate the transformative and lasting impact of Singapore Red Cross’ local humanitarian services for vulnerable communities below the radar such as the isolated elderly, severely disabled, disadvantaged families with children and youth, migrant workers and people whose livelihoods were impacted by the pandemic.
The campaign will tell the bigger Red Cross story – one where it show Singapore Red Cross’ work for within the shorts in adverse and complex situations. The campaign production time line is September to mid October, after which collaterals will be used for year-end season-of-giving fundraising campaigns. Concurrently campaign planning and media booking will commence for 2022 and campaigns will officially launch January onwards.
The appointed agency will develop and implement an integrated media communications proposal and strategy to undertake the creative conceptualisation and execution of campaign, modification of existing or developing new initiatives and undertaking work such as copywriting editing design and adaptation.
The media planning and buying for the main campaign is worth approximately SG$100,000 inclusive of KOL sourcing and engagement, media buys and paid partnership. The main campaign along with production, post production and content creation will be worth SG$38,000.
In 2018, the Singapore Red Cross (SRC) has launched its blood advocacy campaign, “BE THE 1” with the aim to encourage more people, in particular youths, to come forward and give blood. The campaign will be running until the end of July 2018.
To bolster the movement, “BE THE 1” was fronted by football superstar, Cristiano Ronaldo who is a strong advocate of blood donation. The statement added that Ronaldo first gave blood when he was 24 years old after seeing his teammate struggle to get bone marrow donations for his son. Since then, he is said to have been donating blood regularly, and avoids activities that would prevent him from doing so. Following the launch, Singapore Red Cross has joined the ranks of more than 80 blood donation centres across the world that has come onboard this global movement.