Y&R Singapore has retained the Republic of Singapore Navy account to be the agency of record for the Navy until 2014.
The agency has been working with Navy for the past three years and was first appointed in 2010.
It is understood that the contract is for a period of two years and the pitch involved other agencies such as Publicis and Dentsu.
Melvin Kuek, managing director of Y&R Singapore said, “The Republic of Singapore Navy is not only an important client, but we are proud of the important role it performs in protecting our waters as well as those further afield – such as recently in the Gulf of Aden.”
The win adds to Y&R Singapore’s new businesses with the retention of cornerstone client M1 and BMW.
Kuek was named managing director of Y&R Singapore in June 2012, while the agency also welcomed on board Farrokh Madon as chief creative officer.
Last year, RSN also launched its first ever Facebook game ‘Battlefleet: Singapore’ which was devised and produced by Y&R Singapore and was part part of RSN’s ongoing ‘Go Beyond Horizons’ campaign.