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Singapore GP builds on buzz with performance line-up targeting Millennials and above

Singapore GP builds on buzz with performance line-up targeting Millennials and above

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After announcing Singapore Airlines as its official partner, event organisers for Singapore GP are keeping the buzz alive unveiling the first wave of acts for the grand event. The first announcement of Padang Stage acts features Marshmello, Westlife and Green Day.

According to SGP, the final line-up will include more than 75 performances over the three-day event across eight stages in the Circuit Park, together with roaming performers as well as an array of displays and activities to enthral crowds.

On 30 Septembe, Grammy-nominated Marshmello's star who has clocked almost a staggering 12 billion streams across Spotify alone will be performing. With almost 40 million monthly listeners on the platform, he is one of the top 40 most streamed artists in the world on Spotify and the third most subscribed artist on YouTube. Meanwhile Westlife will perform on 1 October. To date, the boyband has recorded a total of more than 24 million in sales in the United Kingdom. Last but not least, Green Day will perform on 2 October. Green Day is one of the world’s best-selling bands of all time, with more than 70 million records sold worldwide and over 10 billion streams including their breakout album Dookie which achieved diamond status.

Entertainment and sports partner up

The return of the Singapore Grand Prix after two years, along with the acts now outlined, is likel to be a lure for many consumers, who might not necessarily be car enthusiast.The F1 Grand Prix launch in Singapore, enabled it to have a renewed interest in Singapore not only as a tourist destination, but also a sports and entertainment hub.

All over the world, sports organsiers are integrating entertainment into their events to bring an elevated experience to the world. Earlier this year, The Super Bowl made global headlines due to its halftime show performers featuring hip hop stars Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, and Kendrick Lamar, along with a guest appearance by 50 Cent.

Overall the Super Bowl drew about 10.1 million TV viewers, ESPN said - a 6% jump from the 95.2 million TV viewers last year. Sponsors amassed US$170 million of in-game exposure, a slight increase from US$169 million during last year's game.

Related article:

Singapore F1 Grand Prix not just a vanity project, attest marketers
STB looks for vendor to design and distribute Grand Prix marketing collateral
Singapore Grand Prix and Moove light up cars on buses

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