Singapore Cruise Centre picks exclusive OOH media partner

Singapore Cruise Centre (SCC) has appointed Kingsmen Ooh-media as its exclusive OOH media and advertising agency with effect from 1 February 2018. Kingsmen’s contract will cover media and advertising at SCC’s terminals at HarbourFront, Tanah Merah and Pasir Panjang.SCC said Kingsmen’s appointment will enable it to use the latest digital technologies to reach out to and engage terminal users and also carry out integrated marketing programmes for its advertisers.Christina Siaw, CEO of SCC, said: “Advertising has evolved considerably over the past years from traditional advertising such as billboards, light boxes and other forms of static advertising to digital technology with experiential marketing techniques. We believe Kingsmen’s creative use of technology to deliver integrated media solutions to marketing campaigns, events and other media activities, will help maximise our advertisers’ effectiveness in engaging their audience across our platforms.”Siaw added that Kingsmen plans to deploy technologies such as augmented/virtual reality, sound domes, customised mobile applications and photo booths, which will be launched progressively to improve the aesthetic of advertisement displays at its premises.Kingsmen will also combine marketing and media strategies with events that focuses not only on brand activation, interactive media, social media engagement, but also out-of-home assets such as LED screens, ambient network and transit bus network.SCC said the innovative advertising platforms from Kingsmen will help its advertisers to enhance brand visibility to the millions of passengers that pass through its terminals each year. It will also provide a new and interesting visual experience for passengers.Danny Lim, managing director of Kingsmen Ooh-Media said:“The OOH industry is growing rapidly in Singapore and advertisers recognise the need to utilise creative platforms to engage and connect with their audiences. We are confident that our innovative OOH platforms via Singapore Cruise Centre will create endless possibilities of interaction and enhancing the traveller’s experience. By employing comprehensive advertising solutions, this will ultimately create more e-commerce opportunities and optimising visibility for both advertisers and their brands."