Singapore Chinese Cultural Centre makes digital marketing push

Singapore Chinese Cultural Centre (SCCC) has appointed Happy Marketer, a Merkle company, as its digital agency to spearhead its initiative to drive more awareness and interest about Singapore’s vibrant chinese culture amongst youths through digital channels. Happy Marketer will be responsible for helping SCCC drive its cultural initiatives in the local market through a deeper and more comprehensive understanding of the target market, and delivering targeted and personalised messages through the right digital channels. The integrated marketing communications pitch was led by Tate Anzur who will be managing the SCCC’s communication outreach, with Happy Marketer providing strong support to develop a holistic online strategy for the brand. Low Sze Wee, CEO of SCCC, said that with the “deep experience” across multiple communications platforms that both agencies have, it is “confident” that it will be able to reach out “more effectively” to its target audiences. “We are excited to be partnering with Tate Anzur to help SCCC deploy an end-to-end digital solution to amplify its cultural efforts through paid, owned, and earned channels. It’s always a pleasure to be working with like-minded individuals who understand the need for a multi-touchpoint, comprehensive solution in today’s rapidly evolving world,” said Trishe Goh, lead of the digital strategy team at Happy Marketer. Ethan Tan, co-founder and director of Tate Anzur said: “Our intent was to deliver a smart and cost-effective proposal that demonstrates our beliefs in how communications can be done differently. With a partner like Happy Marketer, we are confident that the team assembled for the Cultural Centre will be able to make a real difference to the outreach.” Read also: PSB Academy picks Happy Marketer to bolster SEO and UX Dentsu Aegis Network acquires digital agency Happy Marketer: Behind the deal Ping An Group’s fintech arm picks Happy Marketer for social duties