Sinclair announces new client business, continued growth across APAC

As we head into Q4 of a rather turbulent year, Sinclair has announced new business wins across Hong Kong, Shanghai, Beijing and Singapore.

In Greater China, the agency has signed with Swire Properties to help promote the tour of Paul Cocksedge Studio's "Please Be Seated" installation, while extending their contract with Hong Kong's K11 Artus to build awareness at home and overseas. Business continues with the mental wellness-focused Mind HK, and Sinclair has also added the Hong Kong International Literary Festival and Aurabeat, a home air purifier that claims to eliminate 99.9% of COVID-19.

The agency continues to grow in Southeast Asia as well. Sinclair's Singapore hub, which launched in October 2019, has signed on to build the Singapore and Vietnam business of urban design studio Jerde, and will also help launch a plant-based F&B and farming technology studio with Green Planet Foods. The agency will also help SmileDirectClub go to market in Singapore, and has signed with lebua Hotels and Resorts and design consultancy firm Arcadis to drive awareness in the region. 

"2020 has taught us to learn from challenges, be agile, and embrace new opportunities," said CEO Kiri Sinclair.

"This year we have successfully diversified our client base to achieve an equal split across B2C and B2B business. We’ve won business across a diversity of markets, sectors and scopes in new industries, including wins in recruitment, banking, insurance, education, healthcare, fashion, and property, which is a testament to our expertise and ability to craftstrong insight-driven strategies that create business impact and exceed expectations. We are looking forward to continuing this trend of growth and diversification across all of our hubs," she added.

"Our first year in Singapore, although different from what we had imagined, has still successfully helped us reach our vision of growing Sinclair’s footprint in Asia, enabling us to cater to client requests for a greater presence in Southeast Asia, and provide our full range of services to a wider client base," commented Sai Roshini Daswani, director and head of business development for Sinclair Singapore.

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PR agency Sinclair expands to Singapore, making first foray into SEA