Sina Weibo partners digital agency IH Digital to target SEA businesses

Sina Weibo has partnered with digital marketing agency IH Digital to provide advertising solutions and Weibo account verification services to businesses within Southeast Asia in its capacity. This is a new appointment made by Sina Weibo for the region.

Both services will be offered concurrently through IH's offices in Singapore, Malaysia, Thailand and the Philippines. According to IH, each of the services will have their respective set of conditions and duration periods.

Founded in 2006 with a presence in Southeast Asia and Greater China, IH is currently the official agency for Google, Baidu, Sina Weibo and Meituan-Dianping.

Sina Weibo, China's largest microblogging social media, offers a wide range of advertising and marketing solutions, ranging from social display ads and promoted feeds, to event-based ad and activity solutions. Its services have been adopted by businesses for social marketing since 2011.

George Foo (pictured), chief operating officer for IH Digital, emphasised that businesses outside China should have a specialised team to support advertising campaigns on Sina Weibo due to the country's unique digital landscape.

According to him, while Chinese messaging app WeChat allows enterprises to provide customised services to individual stakeholders, Sina Weibo is more suitable for businesses looking to drive awareness, engagement, and leads among Chinese consumers.

"In particular for businesses who do not have established operations in China, but are looking to reach Chinese consumers, Sina Weibo is the best Chinese social media platform for them to build awareness and credibility," Foo added.