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Sime Darby Plantation rebrands downstream division

Sime Darby Plantation (SDP) has rebranded its downstream division to Sime Darby Oils (SDO), unveiling SDO’s new corporate logo and identity, a new tagline “Realising Possibilities, Together” and its new domain name.

SDO aims to establish itself as a sustainable oils and fats multinational company that is involved in the trading, manufacturing as well as sales and marketing of oils and fats products, palm oil-based biodiesel, nutraceuticals and other derivatives. The company has a global network in eight countries – Malaysia, China, Netherlands, United Kingdom, South Africa, Thailand, Indonesia and Papua New Guinea.

A+M has reached out to SDP for additional information on the rebranding.

Mohd Haris Mohd Arshad, SDP’s chief operating officer, downstream said the newly rebranded entity demonstrates the company’s goal to be the world’s best partner in enabling sustainable living with oils and fats.

Mohd Haris added that SDO’s new tagline signifies that it is focused on achieving quality excellence and becoming a trusted partner to its customers. This is done by committing to delivering innovative and future-focused solutions, as well as spearheading the development and promotion of sustainable practices.

According to him, SDO’s new identity is “innovative, modern and professional”. “We have retained ‘Sime Darby’ from our parent company as we embrace our incredible heritage and keep our brand relevant for generations to come. The addition of ‘Oils’ is to emphasise its importance – whether it is used as an ingredient in various processed foods or used in the pharmaceutical or cosmetic industry or as feedstock for biodiesel production,” he said.

“This is an exciting time for us as it marks a strategic milestone in the future direction of our company. Our focus towards offering sustainably produced differentiated products and derivatives is now represented by a new single entity that encompasses our entire downstream business. Sime Darby Oils will allow us to continue meeting the evolving global demands and extend our reach to serve new customers,” said Mohd Bakke Salleh, SDP’s executive deputy chairman and managing director.

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